March 6, 2015

Search Engine Optimisation (SEO)

 

Search Engine Optimisation (SEO) is a process that is used to promote your website so that it is found in the search results of the major search engines such as Google, Yahoo and Bing.

When your customers are searching for the products and services that they require (and that you provide), increasingly they turn to the internet and the likes of Google to do so. Searching prospective clients are unlikely to look beyond the first 3 pages of search results and there is evidence to suggest that around 70% of searches end with clicks to websites listed on page 1. So being well placed within search results is of huge importance and has major benefits to most all businesses.

With this in mind, SEO is increasingly becoming a key element of what we do for our clients daily.

The process is relatively straight forward. Our SEO specialists work on your site using what we call on page and off page SEO techniques to improve your ranking in the search results. Being seen by more people without doubt increases the chances of attracting more traffic to your website.

But volume of visitors is nothing if these are all finding you for things you can’t / don’t want to provide. The art is in only promoting the goods and services that you want to be found for and that are most profitable or have significant operational value to you. That’s why we will consult with you on what Keywords (the words or phrases that your clients would likely use to search) you would like to use and the area coverage that these will get you found for; after all, if you’re based in Inverness, you potentially don’t want clients all the way down in Exeter for example (although if you do, we can help with that too!)

Simply put, we will consult with you to identify the things you want to appear on the internet for, in the areas you want to cover and we will implement a plan for to make this happen for you, all at a price that is realistic and affordable.

 

Call us for a FREE, NO OBLIGATION consultation, to see exactly how we can help you to grow your business.

 

 

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